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McDonald's announced a bold new turnaround plan, but investors don't like the price tag.

With the McDonald's > NEXT strategy, the fast food titan plans to provide $8.5B in partnering support through 2036, including about $5B through 2030.

McDonald’s is preparing its largest menu quality upgrade on record as part of a new companywide strategy designed to win traffic in an industry the chain expects to produce little traffic growth. The company unveiled McDonald’s > Next during its investor day, presenting a multiyear plan built around menu improvements, personalized marketing, redesigned restaurants, artificial […]

McDonald's (MCD) unveiled its NEXT strategy on Wednesday, setting new financial targets for the fast

Even the Golden Arches has an AI operating system now, and franchisees are getting the bill for it

The fast-food giant finally revealed what its reset will cost

McDonald’s also brought back a menu favorite and is rolling out a new item for customers across the country.

For years, McDonald's fans in the U.S. have looked overseas for some of the fast-food giant's most unusual menu items, collaborations, and collectibles. But lately, the company has been bringing more of that international appeal to its home market, using limited-time promotions and ...

Jen Bacchus, a former WME executive, is leading the specialized offering that aims to help clients drive deeper cultural relevance.

McDonald's (NYSE:MCD) has launched a new company wide program called "McDonald’s NEXT" focused on modernizing operations and customer experience. The initiative centers on automation in kitchens and ordering, tighter digital integration, and co creation of menu concepts with fans. "McDonald’s NEXT" is being rolled out across the system, with the company positioning it as a framework for future restaurant formats and processes. For investors watching McDonald's at a share price of $271.66,...

McDonald's (NYSE:MCD) has introduced a new global plan called "McDonald’s > NEXT" focused on menu changes, automation, and brand engagement. The company is pairing this with a major FIFA World Cup 2026 partnership that includes limited-time meals and collectible toys for fans. Together, these moves aim to refresh the customer experience across food, digital channels, and global marketing campaigns. For investors watching McDonald's at a share price of $272.72, "McDonald’s > NEXT" marks a...

McDonald’s Corporation (NYSE:MCD) is included among the 10 No-Brainer Dividend Stocks to Buy. On June 1, CNBC reported that McDonald’s Corporation (NYSE:MCD) unveiled a new global growth strategy aimed at helping the fast-food giant remain its customers’ top choice as it faces increasing competition and pressure from consumers dealing with high gas prices. The strategy, […]

The new strategy will emphasise on automation and increasing the hospitality standards to support growth.

Fast-food giant tests new menu items, restaurant upgrades, and AI ordering to drive growth.

McDonald's announces its new NEXT strategy focused on automation, better food, social media marketing, and raising hospitality standards companywide.

The burger chain unveiled McDonald's > NEXT at its biennial Worldwide Convention, outlining plans around menu innovation, restaurant design, and automation

Since introducing the Happy Meal in 1977, McDonald's has consistently used pop culture partnerships to drive customer traffic and remain relevant across generations. Today, McDonald's sells more than 1 billion Happy Meals worldwide each year, making the product a meaningful ...

Diners have always turned to fast-food chains for wallet-friendly options, but as the affordability crisis continues, value menus have become increasingly important to consumers. Value menus are the top factor diners look for when deciding where to eat, a recent YouGov report found. Some 66% of ...

Krispy Kreme announced earnings on Thursday, May 7, coinciding with the launch of its newest limited-time offering. It's a pivotal time for the doughnut brand, which saw its stock price free-fall in early 2025 after poor earnings and shifting customer trends. Krispy Kreme operated 235 of its ...

Investor confidence in Shake Shack is, er, shaken. Shares in the burger chain plummeted after the company posted disappointing quarterly sales and earnings, growing beef and development costs and uneven footfall.