Snap Inc. (NYSE:SNAP) was among the stocks on which Jim Cramer commented, as he emphasized that SpaceX investors are betting on Elon Musk rather than the company’s earnings. When a caller asked about the company, Cramer stated: Well, I think that the company has now cemented itself as a disappointment, no matter what they do. […]
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Based on the internet’s reaction to CEO Evan Spiegel’s debut appearance, convincing people to wear the glasses may be harder than building them.
Ohio's law requiring children under 16 to get parental consent to use social media apps must be restored, a divided panel of the Sixth Circuit Court of Appeals ruled Thursday. The decision comes as a blow to NetChoice, which had won court victories against similar laws in other states, including California and Arkansas. The trade group representing TikTok, Snapchat, Meta and other major tech companies brought suit against Ohio's law in 2024, arguing that it was overly broad, vague and represented an unconstitutional impediment to free speech.
The latest trading day saw Snap (SNAP) settling at $4.66, representing a -1.69% change from its previous close.
Snap Inc (NYSE:SNAP) is one of the most promising metaverse stocks to buy now. On June 4, Variety reported that Snap Inc (NYSE:SNAP) has acquired Illumix to bolster its augmented reality (AR) efforts. Illumix develops AR products that connect digital and physical environments. Its products include an AR version of the video game Five Nights at Freddy’s. […]
The Snapchat maker is spinning off yet another internal unit. Dotmo will be comprised of current Snap staff who are leaving the social media company to focus on AI video development.
This past week, a group of AR devotees gathered at the AWE USA conference in Long Beach, Calif. Everyone there is betting that augmented-reality glasses will eventually come out on top. AWE sponsors included Meta Platforms, Alphabet Google, and Nvidia but the headline sponsor and star of the show was Snapchat parent Snap and the launch of its new Specs AR glasses, at an eye-watering price point of $2,195. No company has made as focused a bet on AR as Snap.
SNAP launches new SPECS AR glasses to expand its augmented reality ecosystem as developers build more experiences for the platform.
CEO Evan Spiegel thinks people are so sick of staring at phones they'll pay $2,195 for AR glasses. Wall Street isn't convinced.

Snap stock has had a down week following the hyped reveal of its latest AR glasses.
Snap (NYSE:SNAP) officially launched its high-end SPECS consumer AR glasses at AWE 2026. The SPECS headset is priced at $2,195 and features top-tier hardware, AI tools, and spatial computing capabilities. CEO Evan Spiegel positioned AR as a core pillar of Snap's long-term strategy while rejecting calls to restructure or divest the AR unit. The announcement drew a sharp negative reaction from investors, reflecting concern about profitability and competition with larger tech companies. For...
Snap’s $2,195 “Specs” received an underwhelming response from consumers and analysts, with many contending that the AR glasses would fail to achieve mainstream adoption.
A number of stocks fell in the afternoon session after the Federal Reserve held its benchmark rate at 3.5%–3.75%, unchanged since late 2025's rate cuts, while its dot plot raised the median year-end rate estimate from 3.4% to 3.8%, signaling the easing cycle that had been lifting high-multiple valuations could go into reverse.
Snap stock fell 9.72% after CEO Evan Spiegel unveiled $2,195 Specs AR glasses at AWE 2026 amid design backlash from investors.
Snap's long-awaited smart glasses debut hasn't exactly done wonders for the company's stock.

Snap stock fell on Wednesday after announcing its new Specs augmented reality glasses.
Snap Inc (NYSE:SNAP) shares fell about 4% following the company’s unveiling of its new augmented reality (AR) glasses, Specs, as investors weighed the high price tag and uncertain consumer demand against the company’s long-term vision for wearable computing. The company introduced Specs at...
Investing.com -- Snap launched its long-awaited Specs augmented reality glasses at the Augmented World Expo, but analysts at Truist and Stifel cautioned that the $2,195 price tag will limit near-term adoption and do little to close the gap with category leader Meta Platforms.

Morning Brief Host Julie Hyman and Yahoo Finance Senior Reporter Brooke DiPalma chat with Interactive Brokers chief strategist Steve Sosnick about Snap Inc's (SNAP) new SPECS augmented reality (AR) glasses that currently have a price tag of $2,195.
Investing.com -- Snap Inc. (NYSE:SNAP) shares suffered a brutal 9.6% drubbing Tuesday, marking its worst single-day collapse since March, after CEO Evan Spiegel asked investors to buy into a future where consumers willingly strap a thick, chunky, $2,195 computer to their faces. Spiegel debuted "SPECS"—the company’s first standalone augmented reality glasses—at the Augmented World Expo in California, framing them as the post-smartphone "computer of the future." Wall Street, however, looked at the
Specs marks Snap's latest hardware push as Spiegel targets early adopters, developers, and enterprise demand.
US stocks look set for a cautious start on Wednesday as investors await the first Federal Reserve interest rate decision under new chair Kevin Warsh, with the focus less on the immediate policy outcome and more on the route forward. Futures point to a flat open for the Dow Jones and S&P...
Snap Inc. (NYSE:SNAP) is one of the 10 Best Stocks to Buy Under $10. On June 10, Snap Inc. (NYSE:SNAP) announced that it is making changes to its platform that will limit content sharing for users aged 13-15 to friends only. According to its statement, the company will launch dedicated profiles for users under 16 […]
CEO Evan Spiegel took a jab at Meta, saying "those copycats up north" won't be able to replicate Specs, citing Snap's portfolio of over 7,000 patents.
On June 16, 2026, investors weighed Snap’s pricey new AR glasses against its long-term hardware ambitions and activist pressure.
Snap Inc. has officially opened preorders for Specs, a pair of standalone augmented reality glasses that blend digital content with the real world without requiring a smartphone.
AI Wearables Boom Sends Qualcomm Stock Higher
Snap CEO Evan Spiegel told Reuters the company's new Specs augmented-reality glasses are part of its long-term strategy, pushing back on activist investor demands to shut down or spin off the cash-burning unit behind the device. The launch comes months after Irenic Capital Management pushed Snap to consider options for Specs as part of a series of changes that the activist investor said could boost the social media company's worth by at least five times. Irenic has argued Specs should be funded on its own, noting Snap has already spent more than $3.5 billion on the unit.