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NKE is reshaping its marketplace strategy by rebuilding wholesale, cutting promotions and sharpening full-price profitability across channels.

Stifel analysts have cut their estimates on apparel giant Nike's (NKE) fiscal first quarter earnings, which are due out on October 1. Yahoo Finance Executive Editor Brian Sozzi gives a break down of the areas where Nike may be coming up short in.

A rough run for Nike continues.

Stock Market Today: The Dow Jones index rallies 450 points Monday as oil prices and Treasury yields drop. Nvidia stock continues to climb.

Nike, Opendoor Technologies and McDonald's shares all slumped to 52-week lows last week amid negative catalysts and growing Wall Street concerns.

Nike stock hits 12-year low as investors question its Dow position

Wall Street’s patience with the athletic footwear and apparel industry’s recovery is wearing thin. On September 14, Baird analyst Jonathan Komp downgraded five stocks to Neutral in a single note, including NIKE, Inc. (NYSE:NKE), adidas, DICK’S Sporting Goods, Inc. (NYSE:DKS), Rocky Brands, and VF Corp, while adding negative “fresh picks” on Under Armour and Canada […]

Key TakeawaysNike’s fiscal 2026 gross margin expansion and near-flat EPS were driven almost entirely by a one-time $986 million tariff refund; excluding it, full-year gross margin fell roughly 190 basis points and EPS dropped about 27% instead of the reported 3%. Free cash flow across Nike’s four fiscal 2026 quarters totaled $2.

A volatile week saw AI regulation fears hit chip stocks before a recovery, with MarketBeat writers covering Micron, Nike, Tesla, Rocket Lab, Adobe, SpaceX and other stocks ahead of key inflation and jobs data.

Nike (NKE) just made a high profile boardroom move. The athletic giant expanded its board to twelve directors and added Alexandre Arnault from LVMH, even as it works through a difficult business reset. NIKE’s boardroom refresh comes at a challenging time, with the share price at US$35.51 after falling about 13.5% over the past 30 days and dropping 43.9% year to date. The 1 year total shareholder return is down 48.3% and the 5 year total shareholder return has declined 74.0%, pointing to...

Index funds will need to buy the flash-memory specialist's stock ahead of Monday -- though maybe not much of it.

Investment firm Pershing Square Inc. founder Bill Ackman said Wednesday that Nike Inc.’s decision to add Deputy CEO of LVMH’s Moët Hennessy division Alexandre Arnault to its board was a “great development” for the retailer, which is working through a...

The footwear brand dives into soccer, tapping Thierry Henry as director, and promises to play a whole new game.

On Holding (ONON) has signed on soccer star Kylian Mbappe, marking the Swiss sportswear company's en

Consumer stocks were lower late Friday afternoon, with the State Street Consumer Staples Select Sect

On is leaning further into its battle with Nike, tapping its former spokesperson.

Alexandre Arnault joins Nike’s board, Hua Du takes the helm at Lycra and Target recruits Hilton’s marketing chief in a packed week of executive moves.

It’s out of one of Wall Street’s most elite indexes, but its newest sponsorship win says the comeback story isn’t over yet.

Nike Inc. (NYSE:NKE, XETRA:NKE) faces weaker earnings expectations as UBS cut its price target by 13% to $42, citing deteriorating global sales trends ahead of its first-quarter report. UBS expects first-quarter earnings for financial year 2027 to miss consensus by $0.05 per share, with...

Wall Street may still be underestimating the earnings damage

The Dow Jones and S&P 500 Index were down in late-morning trading Friday, while the Nasdaq Composite

lululemon's Q2 results show tariff refunds boosted profits, but weaker demand, regional declines and lower guidance keep investors focused.

lululemon faces slowing demand and earnings pressure as investors weigh lower valuation, competition and recovery efforts focused on product innovation and efficiency.

A CNBC anchor floated Warren Buffett as the unlikely savior for one of America's most iconic sports brands, and the math behind a potential deal is harder to dismiss than it sounds.

On Holding stock and Nike stock each decline as Kylian Mbappé joins the Swiss footwear and sports apparel company.

On Holding stock has struggled mightily this year.

lululemon faces demand challenges and margin pressure as product resets, new styles and growth levers shape its recovery path.

Mbappé will help On develop and test football boots and apparel while representing the brand on and off the pitch.

On Holding (NYSE:ONON) shares are climbing Friday morning after reports that French soccer star Kylian Mbappé is joining the Swiss brand’s push into football, taking it into cleats and match-day apparel for the first time in earnest. The stock is up 5% to $28.64, a rare positive session for a name that has been under […]

Investing.com -- On Holding AG (NYSE:ONON) has signed French superstar Kylian Mbappé as a global ambassador and product development partner, marking the Swiss sportswear company’s official entry into the global football market. The move represents a direct challenge to the longstanding dominance of Nike Inc (NYSE:NKE) and Adidas AG (OTC:ADDYY), sending On Holding’s shares up 5.6% in premarket trading on Friday while Nike and Adidas dipped 0.8% and 1%, respectively. Mbappé, the 27-year-old Real M