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Jefferies sees higher spending and limited growth upside, while Evercore ISI views On Holding’s soccer push as a potential catalyst.

On Holding (NYSE:ONON)'s leap into football may say more about the brand's growing costs than its growth prospects, according to a new note from Jefferies. The Swiss sportswear company announced its entry into football this week, signing Kylian Mbappé as an athlete partner and global...

A CNBC anchor floated Warren Buffett as the unlikely savior for one of America's most iconic sports brands, and the math behind a potential deal is harder to dismiss than it sounds.

On Holding stock and Nike stock each decline as Kylian Mbappé joins the Swiss footwear and sports apparel company.

On Holding stock has struggled mightily this year.

Mbappé will help On develop and test football boots and apparel while representing the brand on and off the pitch.

On Holding (NYSE:ONON) shares are climbing Friday morning after reports that French soccer star Kylian Mbappé is joining the Swiss brand’s push into football, taking it into cleats and match-day apparel for the first time in earnest. The stock is up 5% to $28.64, a rare positive session for a name that has been under […]
Investing.com -- On Holding AG (NYSE:ONON) has signed French superstar Kylian Mbappé as a global ambassador and product development partner, marking the Swiss sportswear company’s official entry into the global football market. The move represents a direct challenge to the longstanding dominance of Nike Inc (NYSE:NKE) and Adidas AG (OTC:ADDYY), sending On Holding’s shares up 5.6% in premarket trading on Friday while Nike and Adidas dipped 0.8% and 1%, respectively. Mbappé, the 27-year-old Real M

Nike's stock has shed nearly half its value in a year, and suddenly the swoosh is flashing a yield income investors cannot ignore. But a fat dividend built on a collapsing share price is a very different animal from one earned through compounding.

Investors weighed slowing demand, margin pressure, and analyst price target cuts.

ONON's 30% three-month slide reflects weak Americas wholesale trends and restrained sell-in, despite record DTC mix and new product launches.
ONON, VICR, and AIPO are drawing attention from options bears

These stocks offer an attractive combination of value and growth.

RH, Birkenstock, and Capri Holdings shares have all declined this year despite revenue growth, as investors weigh luxury brand strength against tariffs, debt, and shrinking margins.

Lululemon stock has shed nearly a fifth of its value in a single month, but figuring out how much of that damage belongs to Lululemon specifically and how much spilled across the whole athletic-apparel sector changes the calculus for anyone deciding whether to hold or walk away.

On Holding has seen its share price fall sharply in 2026, and that slide puts a fresh spotlight on whether the current valuation still lines up with what the business is earning today. The stock is down about 43.0% year to date, which raises the question of whether the recent share price now fully reflects what the company’s earnings can support. The business remains heavily dependent on converting its brand strength and product demand into sustainable profit margins, so investors are...

On Holding (ONON) just announced a second limited-edition footwear collaboration with FP Movement, a product event that puts fresh attention on how this athletic brand is trying to connect with women buyers. For investors, this FP Movement tie-up lands after a tough stretch for the stock, with On Holding’s share price down about 17% over 30 days and roughly 29% over 90 days, while the 1-year total shareholder return has declined about 38%, which points to fading momentum despite fresh product...

ONON's apparel sales gain 47.7% in Q2 2026, as tennis, running and DTC strength broaden growth beyond footwear and deepen consumer ties.

This under-the-radar consumer discretionary stock boasts a Superscore of 78 from our Hidden Gems Primary database, part of The Motley Fool's Moneyball Database system. Here's why.

The premium sportswear company’s long-held stance of no discounts is up against a more promotional retail environment.

Nike shares have shed nearly half their value this year, yet the chart hides a detail that reframes whether this is a company in crisis or a category caught in a broader storm. The answer changes everything about what comes next.

On Holding (ONON) reported earnings 30 days ago. What's next for the stock? We take a look at earnings estimates for some clues.

Nike just lost its seat at the S&P 100 table after 18 years, and the earnings beat that was supposed to signal a comeback may be masking something far more troubling beneath the surface.
Investing.com -- Morgan Stanley resumed coverage of sportswear brands with a cautious view on the group, citing structural industry fragmentation, elevated promotions, and weak consumer sponsorship. Analysts led by Alex Straton wrote that these factors create "a triple headwind" for the sector.

Zacks.com users have recently been watching On Holding (ONON) quite a bit. Thus, it is worth knowing the facts that could determine the stock's prospects.

Lululemon faces weak analyst ratings and falling sales, while rivals On Holding and Amer Sports show stronger fundamentals despite their own earnings challenges in the athletic apparel sector.

Nike has shed nearly half its value in a year, but one Wall Street analyst sees a path to almost doubling from here while the rest of the Street stays cautious. The question is whether this is a historic buying opportunity or a classic value trap in disguise.

On's recent sell-off has raised an important question about what its slower growth really signals.