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Mbappé signing won't fix On Holding's growth problem, Jefferies says
Proactive6d agoneutral
Mbappé signing won't fix On Holding's growth problem, Jefferies says

On Holding (NYSE:ONON)'s leap into football may say more about the brand's growing costs than its growth prospects, according to a new note from Jefferies. The Swiss sportswear company announced its entry into football this week, signing Kylian Mbappé as an athlete partner and global...

On Holding Climbs 5% as Kylian Mbappé Joins Its Football Push; Nike Slips
24/7 Wall St.6d agobullish
On Holding Climbs 5% as Kylian Mbappé Joins Its Football Push; Nike Slips

On Holding (NYSE:ONON) shares are climbing Friday morning after reports that French soccer star Kylian Mbappé is joining the Swiss brand’s push into football, taking it into cleats and match-day apparel for the first time in earnest. The stock is up 5% to $28.64, a rare positive session for a name that has been under […]

Investing.com6d agobullish
On Holding stock jumps premarket after signing Real Madrid star Kylian Mbappé

Investing.com -- On Holding AG (NYSE:ONON) has signed French superstar Kylian Mbappé as a global ambassador and product development partner, marking the Swiss sportswear company’s official entry into the global football market. The move represents a direct challenge to the longstanding dominance of Nike Inc (NYSE:NKE) and Adidas AG (OTC:ADDYY), sending On Holding’s shares up 5.6% in premarket trading on Friday while Nike and Adidas dipped 0.8% and 1%, respectively. Mbappé, the 27-year-old Real M

Lululemon Just Dropped 18% in a Month. Is It Time to Sell?
24/7 Wall St.8d agobearish
Lululemon Just Dropped 18% in a Month. Is It Time to Sell?

Lululemon stock has shed nearly a fifth of its value in a single month, but figuring out how much of that damage belongs to Lululemon specifically and how much spilled across the whole athletic-apparel sector changes the calculus for anyone deciding whether to hold or walk away.

On Holding (ONON) Stock May Look Reasonable On Current Earnings
Simply Wall St.8d agoneutral
On Holding (ONON) Stock May Look Reasonable On Current Earnings

On Holding has seen its share price fall sharply in 2026, and that slide puts a fresh spotlight on whether the current valuation still lines up with what the business is earning today. The stock is down about 43.0% year to date, which raises the question of whether the recent share price now fully reflects what the company’s earnings can support. The business remains heavily dependent on converting its brand strength and product demand into sustainable profit margins, so investors are...

On Holding (ONON) Could Be 49% Undervalued After Its New FP Movement Drop
Simply Wall St.8d agobearish
On Holding (ONON) Could Be 49% Undervalued After Its New FP Movement Drop

On Holding (ONON) just announced a second limited-edition footwear collaboration with FP Movement, a product event that puts fresh attention on how this athletic brand is trying to connect with women buyers. For investors, this FP Movement tie-up lands after a tough stretch for the stock, with On Holding’s share price down about 17% over 30 days and roughly 29% over 90 days, while the 1-year total shareholder return has declined about 38%, which points to fading momentum despite fresh product...

Investing.com14d agoneutral
This is Morgan Stanley’s only preferred sportswear stock

Investing.com -- Morgan Stanley resumed coverage of sportswear brands with a cautious view on the group, citing structural industry fragmentation, elevated promotions, and weak consumer sponsorship. Analysts led by Alex Straton wrote that these factors create "a triple headwind" for the sector.