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MediaPost9d agoneutral
Meta Launches Creator Marketing Hub, Live Video Ads

Meta is investing further in creator marketing and live streaming. As part of IAB's newfound global creator week, the tech giant announced the launch of its Creator Marketing Hub, as well as the rollout of live video ads on Instagram.

2 Internet Stocks for Long-Term Investors and 1 We Question
StockStory9d agoneutral
2 Internet Stocks for Long-Term Investors and 1 We Question

Whether it be online shopping or social media, secular forces are propelling consumer internet businesses forward. These themes have enabled solid growth for the industry, which has posted a 14% gain over the past six months. This return was on par with the S&P 500.

Does Snap’s New CCO Shift Signal a Deeper Pivot in Its Ad Strategy Narrative (SNAP)?
Simply Wall St.9d agoneutral
Does Snap’s New CCO Shift Signal a Deeper Pivot in Its Ad Strategy Narrative (SNAP)?

Earlier this month, Snap Inc. announced that Ronan Harris was appointed Chief Commercial Officer to lead global advertising sales and go-to-market efforts, while Chief Business Officer Ajit Mohan plans to depart the company at the end of 2026. Harris brings nearly four years of experience running Snap’s Europe, Middle East and Africa business and more than seventeen years at Google, where he helped build its advertising operations across the region, which may influence how Snap approaches...

What Are You Really Paying For Reddit's Ad Growth?
Trefis13d agoneutral
What Are You Really Paying For Reddit's Ad Growth?

Reddit (RDDT) stock is down about 35% over the past twelve months. Yet at about $155 it still trades at about 26.5 times trailing adjusted earnings, meaning normalized net income with stock-based compensation added back. The forecast that makes Reddit look cheaper does not need wider margins. It needs advertising to keep growing while search referrals stay volatile.

Should You Buy Meta Stock For Cash Flow It Plans To Spend?
Trefis14d agobullish
Should You Buy Meta Stock For Cash Flow It Plans To Spend?

Meta Platforms (META) trades at about $653, roughly 16% below its 52-week high, and at 11.3 times operating cash flow against 15.2 for the S&P 500. A discount of this scale on a business delivering 28% top-line growth presents a notable valuation divergence, though one largely explained by the company's surging capital commitments. The cash flow that multiple is priced on is money Meta plans to spend.

Is It Ever Safe To Buy The Dip In Snap Stock?
Trefis14d agobullish
Is It Ever Safe To Buy The Dip In Snap Stock?

Snap (SNAP) has slipped about 10% from its late-August high to around $5.31, and the reflex is to call it an entry point. The company underneath is healthier than the chart implies, but this stock has a long record of sharp falls, and what usually followed them is not encouraging. Snap is also funding Specs, a hardware bet whose payoff management puts years away. Start with the falls.

Snap CEO discusses ad development and AI
Social Media Today15d agoneutral
Snap CEO discusses ad development and AI

Evan Spiegel outlined Snapchat's priorities and highlighted the app’s positive association with wellbeing in a staff letter marking the company’s 15th anniversary.