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The Sisterhood of the Traveling Brand Sponsorships
The Wall Street Journal20d agoneutral
The Sisterhood of the Traveling Brand Sponsorships

What began as a peek into sorority pledge season has morphed into a highly produced, brand-sponsored annual dance bonanza, with this school year’s new clips brought to you in part by Poppi, Benefit Cosmetics and Lucky Charms. To learn more about how this hyperspecific marketing niche is evolving, I tracked down Jake Motyl, founder of college marketing agency CampusLaunch, who has been shuttling between sorority houses to produce sponsored content for clients like Bodyarmor and Nike.

1 Unpopular Stock That Deserves Some Love and 2 We Brush Off
StockStory21d agoneutral
1 Unpopular Stock That Deserves Some Love and 2 We Brush Off

When Wall Street turns bearish on a stock, it’s worth paying attention. These calls stand out because analysts rarely issue grim ratings on companies for fear their firms will lose out in other business lines such as M&A advisory.

Scooter’s Has a Role to Play in the Drive-Thru Coffee Rush
QSR22d agoneutral
Scooter’s Has a Role to Play in the Drive-Thru Coffee Rush

As Dutch Bros and 7 Brew bid over sites, Black Rock Coffee Bar navigates publicly traded life, and Starbucks regains traction after years of choppiness, Scooter’s Coffee has steadily expanded in a category suddenly flush with growth brands. Scooter’s had 555 of its drive-thru-focused stores at the start of 2023. But that calendar proved a […]

What Does Victoria's Secret (VSXY) Gain From Its New Board Appointment?
Simply Wall St.27d agoneutral
What Does Victoria's Secret (VSXY) Gain From Its New Board Appointment?

Victoria's Secret (NYSE: VSXY) appointed Gerri Martin-Flickinger, former Starbucks EVP and CTO, to its Board of Directors. Martin-Flickinger previously held senior technology roles at Starbucks and Adobe, bringing extensive digital and operational experience to the retailer. The appointment reflects Victoria's Secret's focus on technology driven change across its business and customer experience. To put this board move in context, consider exploring other stocks where leadership and...

Starbucks (SBUX) & Nike (NKE): Why America’s Biggest Brands Keep Losing in China
Insider Monkey27d agoneutral
Starbucks (SBUX) & Nike (NKE): Why America’s Biggest Brands Keep Losing in China

CNBC reported on August 21, 2026, that Starbucks Corporation (NASDAQ:SBUX) and NIKE, Inc. (NYSE:NKE) are among several major US brands that have seen their China businesses shrink over the past few years, as domestic Chinese competitors and a lack of local relevance erode market share once considered a guaranteed growth engine. Why This Matters China […]

Starbucks (SBUX)’s Corporate Layoffs Could Strengthen its Turnaround, But Risks Remain
Insider Monkey28d agobearish
Starbucks (SBUX)’s Corporate Layoffs Could Strengthen its Turnaround, But Risks Remain

Starbucks Corporation (NASDAQ:SBUX) is laying off more than 200 corporate employees as CEO Brian Niccol continues to streamline the company under its broader “Back to Starbucks” turnaround strategy. The latest cuts include about 120 technology employees who did not relocate to Nashville, along with 104 positions in coffeehouse design and development. Importantly, the layoffs are […]

Nvidia Isn’t the Only Hero the Stock Market Needs Right Now
Barrons.com29d agoneutral
Nvidia Isn’t the Only Hero the Stock Market Needs Right Now

Only time will tell which ends up being more exciting, but Nvidia has half a chance. The artificial-intelligence trade, and chip stocks in particular, have faltered in recent weeks and need a timely boost from the world’s most valuable company. Intuit earnings have brought the sector more pain, reigniting fears over the impact of AI disruption.

Did Starbucks' Limited-Time Drink Surge and New Fiber Bar Partnership Just Shift Its (SBUX) Turnaround Story?
Simply Wall St.30d agobullish
Did Starbucks' Limited-Time Drink Surge and New Fiber Bar Partnership Just Shift Its (SBUX) Turnaround Story?

In August 2026, Floura Fiber announced its first national retail rollout as Starbucks began offering the Blueberry Matcha Daily Fiber Bar across its US company-operated coffeehouses, while the chain also relaunched its Unicorn Frappuccino and expanded its fall menu as part of the “Back to Starbucks” strategy. Early results show limited-time drinks and refreshed seasonal offerings have lifted customer traffic and weekend sales, reinforcing Starbucks’ focus on menu innovation and customer...