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Crowded positioning could make the next pullback sharper

State Street quietly renamed a flagship ETF and gave it a ticker that looks almost identical to the world's most famous fund, and the fee difference between the two could reshape how millions of retirement savers think about index investing.

Tired of collecting the S&P 500's paltry 0.9% dividend? Prepare to take your money overseas. The rising weight of low-yielding tech giants in the S&P 500 — and rising stock prices — are pushing the index's yield lower.

VOO and VTI anchor millions of American retirement accounts, and most investors assume the two funds are nearly identical. For a retiree with a 20-year horizon, the choice between them adds up to a difference that compounds into real money.

The decade-long data on active fund managers is damning enough, but the real problem starts the moment the industry uses that data to sell you something.

We were wrong about SCHD, and the margin of error is impossible to ignore. Here is what actually flipped the script and what it means for every portfolio that followed our advice.

<p>Five weeks of data from ETF.com’s AI assistant: 568 investors, 1,257 questions, 74% in their own words — and a clear pattern of screening, comparing and portfolio-building that goes far beyond a search box.</p>

Improving growth prospects, better value, and lesser tech exposure could make international stocks an intriguing pick for the next decade.

For many retirees, a quiet window between their last paycheck and first required distribution hides a rare tax opportunity, and the funds sitting inside that window determine whether the advantage compounds into something real or quietly evaporates.

Most retirees watch their 401(k) balance and miss the slice quietly claimed by taxes the moment withdrawals begin. Three ETFs target a different kind of wealth, one built in accounts where the IRS has far less authority.

<p>Table below reflects daily flows on August 18, 2026 and asset totals as of that date.</p>

The Vanguard S&P 500 ETF has been a compounding machine over the past decade.

Small-cap investors have been disappointed for years. Here's why that trend might finally be ready to reverse.

VOO's famously cheap expense ratio distracts most investors from a far bigger risk buried inside the fund itself, one that no fee comparison chart will ever show you.

Vanguard slashed fees on 53 funds this year and deliberately left one of its biggest, most profitable sector ETFs off the list. Whether that omission should change how you hold it depends on a distinction most investors never think to make.

The top S&P 500 ETF is still a reliable investment for patient investors.

<p>Small-caps lagged their large-cap peers for over a decade in an environment dominated by the Fed put, failing to manifest any long lasting outperformance. With so much now changed, can small-cap performance this year manage to establish a longer-term trend or will it too prove to just be a temporary rotation? Find out what the industry experts think in this episode of<em> ETF Zoo</em>. </p>

With so many S&P 500 stocks hitting new highs, investors are getting jaded. But it's important to note the stocks that have vaulted to highs.

<p>As the ETF fee war kicks up again in new categories, cost still wins with vanilla investors. However, in active categories, FactSet’s Elisabeth Kashner breaks down a growing preference for performance in this midyear ETF flow look back. </p>

It's a midterm election year, and that could be good news for investors willing to take the long view with these ETFs.

Market corrections are normal for the S&P 500 and should be expected. How you handle them can improve your returns over time.

Many S&P 500 investors don't pay much attention to the number of letters in their stocks' symbols. But maybe they should.

Three decades of compounding can turn a modest monthly habit into a seven-figure retirement, but the funds you choose and how you split the money between them changes everything about where you land.

A Roth IRA shields every dividend and capital gain from federal tax forever, but only if you put the right funds inside it. Three low-cost ETFs cover the ground most investors overlook, and the combination matters more than most people realize.

The Vanguard Morningstar Total Stock Market ETF is more value-oriented and diversified than the Vanguard S&P 500 ETF.

The 4% rule hands every retiree the same $40,000 answer and calls it planning, but a different approach lets your shares stay intact while your portfolio generates income that outpaces that ceiling by a wide margin.

<p>Are the days numbered for 351 exchanges, box spread, and dividend-avoiding ETFs? Tune into this episode of <em>ETF Zoo</em> to find out, plus learn why markets seem to care less and less about the struggling consumer, and what the recent NEOS acquisition could indicate for the future of the options income category. </p>

After years of disappointing performance, small-caps are roaring back to life.

The best stocks to give your grandchildren have certain qualities in common. Here, we let you know what those are.

Investors who extend their time horizons increase their chances of success.