The boss of Ferrari has defended its new €550,000 (£475,000) electric vehicle (EV) after its launch was met with widespread derision this week.
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The boss of Ferrari has defended its new €550,000 (£475,000) electric vehicle (EV) after its launch was met with widespread derision this week.

<body><p>STORY: Ferrari is receiving "strong interest" for its new electric model from new and existing customers.</p><p>That's what CEO Benedetto Vigna said on Thursday.</p><p>He defended the automaker's new model, called the Luce, after it was criticized following its unveiling.</p><p>Ferrari showed off the car in Rome on Monday.</p><p>And Pope Leo himself even got behind the wheel of Ferrari's first all-electric car on Tuesday.</p><p>But some commentators on social media weren't happy with the Luce's unconventional design for a Ferrari.</p><p>They also didn't like the automaker's decision to shift from its legacy petrol-powered engines.</p><p>Some on social media said the car - valued at just over $638,600 - looked nothing like a Ferrari.</p><p>Vigna said Thursday Ferrari has already received bank transfers and that clients who were at the unveiling wanted it.</p><p>He added Ferrari would give exact figures about orders in July when it releases second quarter results.</p><p>The auto giant's shares plunged by more than 8% on Tuesday, but rose slightly on Thursday.</p></body>
Ferrari NV (NYSE: RACE) was once one of the market’s most unstoppable luxury growth stories.
Ferrari (NYSE:RACE) has spent decades cultivating an image built on scarcity, sound and speed. The Luce, its first fully electric vehicle, has tested all three pillars at once, and the market's verdict was swift: the shares fell as much as 8% in the days following the Rome unveiling, wiping...
Investing.com -- Ferrari shares dropped sharply on Wednesday after the Italian automaker unveiled the controversial exterior design of its first all-electric model, the Luce, but Barclays analyst Henning Cosman is urging investors not to overreact, calling the selloff excessive and framing the design gamble as a deliberate and strategically sound move.
The Italian sports car maker is betting big on its new EV. But enthusiasts, analysts and an ex-chairman think the Luce is a lemon.
Ferrari (RACE) Chief Executive Benedetto Vigna said the company is already receiving orders from new
Find insight on Volvo Car, Ferrari, Stellantis and more in the latest Market Talks covering Auto and Transport.
By Alvise Armellini and Giulio Piovaccari ROME, May 27 (Reuters) - If Ferrari wanted to grab the world's attention with the Luce, its first all-electric car, mission accomplished - even if much of the
Italian automaker Ferrari N.V. shares trended downward in pre-market trading on Tuesday following the reveal of the company’s first-ever EV, the Ferrari Luce. Ferrari Luce Ferrari shares slid 2.88% to $338.20 at the time of writing this article as the...

Luxury's push into Formula One racing deepened with another big fashion brand joining the mix: Gucci.
Ferrari (BIT:RACE) has revealed the Luce, its first fully electric vehicle and first production car with five seats and four doors. The Luce introduces Ferrari to the battery electric segment, expanding beyond its traditional two door sports car focus. The project included input from designer Jony Ive, highlighting the model’s importance for Ferrari’s long term brand direction. Ferrari is known for high performance sports cars and limited volume GT models, so a fully electric, five seat,...
Ex-chairman Montezemolo warns Ferrari's Luce risks 'destruction of a legend' as RACE shares fall 6% after Rome reveal.
The automaker outsourced Luce’s design to LoveFrom, the San Francisco-based agency led by former Apple chief design officer Jony Ive.

<body><p>STORY: Ferrari shares plunged on Tuesday after the brand’s first electric vehicle got a cool response from fans, and investors.</p><p>The Luce is a radical departure for the luxury car maker.</p><p>Besides being electric, the five-seat sedan bears little or no resemblance to Ferraris of the past.</p><p>It drew a downbeat reception from many on social media, with Italy’s deputy prime minister even weighing in.</p><p>Matteo Salvini said “it looks nothing like a Ferrari. Is this supposed to be innovation?”</p><p>Former Ferrari executive Luca di Montezemolo called it a “betrayal” of the firm’s history.</p><p>Shares in the firm eventually closed down by over 8% amid the controversy.</p><p>Though some tried to sound positive.</p><p>One portfolio manager told Reuters that the car could appeal to a niche selection of buyers.</p><p>They would certainly have to be rich though, with the Luce priced at around $640,000.</p><p>Deliveries are expected to begin in the fourth quarter, and Ferrari hopes the model will help it win new customers beyond its traditional fan base.</p><p>That includes in China, where EVs are capturing a growing share of premium car sales.</p></body>
An avalanche of online memes make fun of the Luce’s design, and the company sheds $5 billion in market value.
U.S. car manufacturers have learned a valuable lesson about electric vehicles over the past couple of years: American consumers don't like expensive EVs. That's why Ford is still pushing hard for EVs despite the $19.5 billion in losses it was recently forced to write down in its electric vehicle ...
Ferrari (NYSE:RACE) shares dropped nearly 8% after the unveiling of the company's first fully electric vehicle, the 550,000 Luce, drew a wave of criticism from analysts and social media influencers. The four-door, five-seat EV marks a major shift for Ferrari, with the company moving away from the design language associated with Flavio Manzoni and bringing in former Apple design chief Jony Ive to help shape the vehicle. The market reaction was immediate, with Ferrari shares falling as much as 7.8% in early Milan trading before sitting 6.4% lower at 1:37 p.m., marking the steepest decline since October and putting fresh investor attention on the risks behind Ferrari's EV transition.
Investors are unimpressed with the luxury automaker’s gamble.
Ferrari Takes the Biggest Leap Yet With Its First Electric Car
Ferrari (NYSE:RACE) shares fell 4.6% on Tuesday after the Italian automaker unveiled its first fully electric vehicle, the Luce, drawing criticism over its design and questions about the model's departure from the brand's identity. The four-door Luce, whose name is Italian for "light," was...
Ferrari has run into a wall of derision over the launch of its first electric car, which critics branded a lookalike of Nissan’s Leaf that sells for almost 15 times less.

Ferrari (RACE) showcased its new Luce EV in Rome this week, the luxury car designer's first fully electric vehicle, with a price tag of $640,000. The stock has edged lower in Tuesday trading in response to this grand unveiling. Yahoo Finance Senior Autos Reporter Pras Subramanian gauges the investor reaction to Ferrari's new vehicle.

Ferrari (RACE) launched its $640,000 electric vehicle (EV) Luce. Yahoo Finance Senior Autos Reporter Pras Subramanian chats with Yahoo Finance's Julie Hyman and Myles Udland about the vehicle and the public reaction.
Ferrari is going electric while others are shying away from the space, and investors don’t look happy about it—especially when the design of the car in question doesn’t reach the standards buyers expect from the luxury automaker. It’s named the Luce, after the Italian word for light. Ferrari’s U.S.-listed shares dropped 4.4% to $332.95 in early trading on Tuesday, while the and were up 0.7% and 0.3%, respectively.
Ferrari shares fell Tuesday after the luxury carmaker announced its first fully electric sports car.
Solana recolored Ferrari's new Luce EV in its brand colors and posted 'Fixed it.' as RACE stock fell 6% after the Rome unveil.