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Starbucks Targets Hundreds of Cafes in New Round of Closures
The Wall Street Journal11h agobearish
Starbucks Targets Hundreds of Cafes in New Round of Closures

Starbucks plans to close hundreds of cafés across North America this week, the latest move under Chief Executive Brian Niccol to streamline and boost the profitability of its operations. The closures mark the second round of café cuts under Niccol, who joined the coffee giant in September 2024. The company’s fiscal year concludes later this month, which is around the same time when Niccol announced hundreds of store closures last year.

Former Starbucks CEO Howard Schultz Sells His Hawaii Home for $36 Million
The Wall Street Journal49d agobearish
Former Starbucks CEO Howard Schultz Sells His Hawaii Home for $36 Million

THE DEAL: After relocating from the Seattle area to Florida, billionaire Howard Schultz, the former chairman and chief executive of Starbucks has sold his house in Hawaii’s affluent Hualālai Resort community for $36 million in an off-market deal. THE BUYER: The buyer is upsizing from a smaller house in the wealthy Big Island community to accommodate a growing family, said listing agent Robert Kildow of Hualālai Realty. Kildow declined to identify the buyer, who agreed to buy the house over FaceTime, he said.

Spencer Jakab | The Missing Ingredient at Starbucks
The Wall Street Journal58d agobearish
Spencer Jakab | The Missing Ingredient at Starbucks

Starbucks is widely believed to be in turnaround mode, but margins, growth and earnings expectations have retreated in the two years since Brian Niccol took over. Read more below in today’s Markets A.

Reuters100d agobearish
Verizon targets wireless customers with new simpler plans, drops some fees

Verizon is aiming to attract customers by offering simpler plans, dropping activation and upgrade fees and unveiling a ‌new loyalty program offering discounts and perks. The U.S. company is aggressively ‌competing with AT&T and T-Mobile in the saturated U.S. telecoms market, where network providers have extended device ​subsidies, added plan discounts and increased network infrastructure spending. Verizon said its new program will offer customers 3% back on bills from July that can be used toward new phones or at consumer brands like Sephora, Hilton, Marriott and Starbucks.

Starbucks Stumbles With Botched South Korean Promotion
The Wall Street Journal121d agobearish
Starbucks Stumbles With Botched South Korean Promotion

Starbucks shares fell 2% Tuesday after a promotion misfire and threatened boycotts in South Korea, one of the chain’s biggest markets. The company’s South Korean licensee recently ran a “Tank Day” marketing campaign, offering discounts on the company’s “Tank” tumbler series. The promotion’s last week coincided with the anniversary of a 1980 massacre in South Korea, when the country’s military deployed soldiers in tanks to crush a demonstration, killing protesters.

Starbucks Cuts Hundreds More Corporate Workers in Turnaround Bid
The Wall Street Journal132d agobearish
Starbucks Cuts Hundreds More Corporate Workers in Turnaround Bid

Starbucks is laying off 300 U.S. workers and closing several regional corporate offices in the latest move by Chief Executive Brian Niccol to turn the coffee chain around. Starbucks said the 300 U.S. corporate roles are based in Seattle along with remote positions scattered around the country. The company said it is closing regional corporate offices in Chicago, Atlanta, Dallas and Burbank, Calif. It will maintain North American regional offices in New York, Toronto and Coral Gables, Fla., along with its Seattle headquarters and a new Nashville, Tenn., corporate hub.