
Lyft (LYFT) just secured fresh visibility in Las Vegas through a multi-year marketing partnership with Sphere Entertainment Co., giving the rideshare operator branded pickup zones and in-app wayfinding at the high-profile venue complex. For investors, the Sphere deal lands at an interesting moment for Lyft. The share price is US$15.27, with a 1-day share price return of 1.13%. However, the 30-day share price return is down 12.59% and the year-to-date share price return is down 22.84%. At the...







