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JD Sports reported falling sales and profits for its fiscal first half today, sending its stock slumping. It’s far from alone. Many players in the sports arena have hit a rough patch, including Adidas and Nike, whose stock prices have fallen by about 15% and more than 44%, respectively, this year.

Stifel analysts have cut their estimates on apparel giant Nike's (NKE) fiscal first quarter earnings, which are due out on October 1. Yahoo Finance Executive Editor Brian Sozzi gives a break down of the areas where Nike may be coming up short in.
A rough run for Nike continues.
Key TakeawaysNike’s fiscal 2026 gross margin expansion and near-flat EPS were driven almost entirely by a one-time $986 million tariff refund; excluding it, full-year gross margin fell roughly 190 basis points and EPS dropped about 27% instead of the reported 3%. Free cash flow across Nike’s four fiscal 2026 quarters totaled $2.

It’s out of one of Wall Street’s most elite indexes, but its newest sponsorship win says the comeback story isn’t over yet.

Stocks that are most closely tied to the health of the US consumer have trailed the broader market badly this year. A potential Federal Reserve interest-rate hike Wednesday may add to the segment’s stress.

Stock Market Today: The Dow Jones index drops Tuesday as the 10-year Treasury yield reaches its highest level since 2007. Nvidia stock rises.
Investing.com -- Morgan Stanley resumed coverage of sportswear brands with a cautious view on the group, citing structural industry fragmentation, elevated promotions, and weak consumer sponsorship. Analysts led by Alex Straton wrote that these factors create "a triple headwind" for the sector.

Nike Inc.’s investor relations team is clearing up any doubts ahead of the company’s removal from the S&P 100 Index.
Investing.com -- BMO Capital Markets has launched coverage of the softlines retail, apparel and footwear sector with a cautious stance, warning in a note that a weakening consumer and rising costs cloud the outlook for the group into fiscal 2027.
Heidi O'Neill takes over after a brutal year for Lululemon, with weak sales, tariff pressure and competition all weighing on the business.

Lululemon Athletica’s new chief executive immersed herself in the company’s culture on day one by taking a yoga class with employees at the company’s Vancouver, British Columbia headquarters. Heidi O’Neill also said in a blog post Tuesday that she plans to hold a fireside chat with employees later this week where she will share more about her background and answer questions.

By Danielle Kaye NEW YORK, Sept 8 (Reuters) - Nike shareholders have rejected a proposal urging more transparency on its climate goals, including disclosing details on how the sportswear maker intends

The sneaker giant’s stock collapse has real consequences.

On Sept. 4, 2026, the premium sportswear maker expects further losses, meaning incoming CEO Heidi O'Neill will face a prolonged turnaround.
Even sales of leggings fell 20% in Q2. Incoming CEO Heidi O’Neill, the former Nike exec who arrives next week, has her work cut out for her.
Lululemon stock sank in after-hours trading following the company's quarterly results.

Nike stock has crashed nearly 80% from its peak. Here is what stabilizing margins and fresh price targets say about its next move.
Investing.com -- Long-term investors remain broadly underweight U.S. softlines stocks, with Ross Stores standing out as a recent beneficiary of shifting fund positioning, according to Evercore ISI.
(Updates with index/price moves and geopolitical news from the first paragraph.) US equity indexe

The main stock indexes failed to make big moves on Wednesday ahead of Nvidia's earnings report, while Meta settled a landmark social media case.

Nike stock declined along with other footwear brands after Dick’s Sporting Goods missed earnings expectations.

Nike stock declined along with other footwear brands after Dick’s Sporting Goods missed earnings expectations.

Dick’s Sporting Goods Inc. lowered its full-year outlook amid weakness at its recently acquired Foot Locker unit, overshadowing sales gains during the World Cup.

The U.S. Customs and Border Protection is only processing refunds for registered importers of record, and they are not obligated to refund shoppers.


