What sector is MNST in?

Monster Beverage Corporation is classified under GICS Consumer Staples (Soft Drinks & Non-alcoholic Beverages).

What is MNST's last close price?

MNST last closed at $42.73 on 2026-09-24.

MNST

Monster Beverage Corporation

Consumer Staples · Soft Drinks & Non-alcoholic Beverages

$42.73last close

-34.2%~252d

Price

-34.18% over 1Y

Thesis

as of 2026-09-23

Bull case

Structural: global energy-drink category compounds high-single-digit volume, with Monster running #1 or #2 share in most large markets and ~37% US dollar share. The $KO distribution moat (2014 deal, ~19% equity stake, bottler shelf priority in ~140 countries) is the durable advantage - no peer can replicate it.

Bang acquisition (Jan 2023, $362M) folded in the #3 US energy brand at distressed valuation; Reign + NOS cover the performance-energy sub-segments; Beast Unleashed FMB launched 2022 plus CANarchy craft assets opened a multi-billion alcohol TAM where $KO refuses to play.

KO distribution moat unreplicable; ~50%+ gross margin profile vs ~30s for $KO/$PEP soda lines; international mix still <40% with EM share gains accelerating; Bang accretion + aluminum tailwind from 2024 lows; alcohol optionality with Beast Unleashed at zero capex via CANarchy footprint; net cash balance sheet funds buybacks (~$3B authorization).

Bear case

aluminum + freight reinflation crushed gross margin from 60% (2020) to ~52% (2023); $CELH erupted from <2% to ~11% US share in 24 months, signaling category vulnerability to brand novelty; GLP-1 demand destruction overhang on caloric variants (~70% of mix); FTC/state AG scrutiny on caffeine + youth marketing; KO partnership reduces direct DTC optionality; alcohol leg is sub-scale ($<200M run-rate) vs $BUD/$STZ; valuation at ~28x forward earnings prices in flawless EM execution.

•2014-08 - Strategic distribution agreement with $KO; $KO acquires ~16.7% equity stake (~$2.15B), transfers energy brands (NOS, Full Throttle) to MNST, MNST transfers non-energy brands to $KO. Bottler shelf priority in ~140 countries.

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Analyze MNST· interactive tools

Top correlated· 252d co-movement

0.36
0.35
0.34
0.30
0.30
0.24

Frequently asked questions

What sector is MNST in?: Monster Beverage Corporation is classified under GICS Consumer Staples (Soft Drinks & Non-alcoholic Beverages).
What is MNST's last close price?: MNST last closed at $42.73 on 2026-09-24.

Key levels

$54.63
0.786 retr of 42.19->100.34 (52w) · 2026-09-24
Out of reach · reference only
-21.8%
$64.40
0.618 retr of 42.19->100.34 (52w) · 2026-09-24
Out of reach · reference only
-33.6%
$71.27
0.5 retr of 42.19->100.34 (52w) · 2026-09-24
Out of reach · reference only
-40.0%
$78.13
0.382 retr of 42.19->100.34 (52w) · 2026-09-24
Out of reach · reference only
-45.3%

Price has moved beyond every level on record here. They are kept as structural reference, not as an entry map.

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Facts

Exchange: US
Currency: USD
Market cap: $86.02B
Last update: 2026-09-24

Revenue (TTM)$9.2B

P/E40.7×

P/S9.3×

Net margin23.1%