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AppLovin (APP) Launches Wurl Content Intelligence Platform For Streaming TV Targeting
Simply Wall St.8d agoneutral
AppLovin (APP) Launches Wurl Content Intelligence Platform For Streaming TV Targeting

AppLovin (NasdaqGS:APP) subsidiary Wurl launched a new Content Intelligence Platform for streaming TV targeting, announced in September 2026. The platform focuses on contextual targeting for connected TV advertisers, aiming to match ads with specific content signals. Wurl’s system is integrated with Yahoo DSP and StackAdapt, connecting the product to existing programmatic buying workflows. The launch of Wurl’s Content Intelligence Platform for CTV arrives alongside broader themes our...