
Chinese retailers are opening stores at a pace no one saw coming — Miniso alone has hit 330+ locations across 20+ states in under three years, while American retail lost over 8,000 stores in that same window. This isn't a coincidence.*Decode any industry like an expert:* https://clickhubspot.com/8r3qIn China, it's called neijuan (involution): a brutal, self-destructive cycle where companies compete so aggressively on price that almost nobody's left with a real margin. Nearly half of China's 400,000 bubble tea shops closed in a single year. Luckin Coffee got dragged into a price war that pushed lattes down to $1.37 — and still came out ahead of Starbucks in store count in China. Miniso survived a market crowded with 1,000+ competitors by refreshing roughly 100 new products every week and building an IP empire around characters like "Strawberry Bear."That same playbook built in China's most cutthroat market is exactly what's fueling their US expansion now.0:00 Why Chinese retailers are suddenly everywhere in the US1:13 China’s “involution” problem and brutal price wars explained3:00 Luckin Coffee vs Starbucks: how Luckin hacked convenience and cost4:28 The $1 latte price war and Luckin’s shrinking margins5:56 Fraud scandal, restructuring, and how Luckin still beat Starbucks7:36 How to “decode” any industry like this7:59 Miniso’s origin story and China’s chaotic variety retail market9:42 Miniso’s IP strategy and the rise of “Strawberry Bear”12:21 Why Chinese retail methods are winning as US prices climb























