Weak China sales, sluggish Nike Direct performance and intensifying competition continue to weigh on sentiment.
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One closely watched indicator suggests pain may not be over

Nike's woes continue, but there are some signs a turnaround is near.

Goldman Sachs, a premier global financial-services firm, has gained 44% over the past year. Nike, meanwhile, is down 50%.

JPMorgan cut Nike to Underweight on Monday as a disappointing sales report from rival On Holding added pressure to the athletic footwear sector

Nike has shed nearly half its value in a year while executives quietly sold millions in shares, yet one analyst team is holding a price target that would make the stock the biggest winner in its peer group. The gap between that call and reality raises a question worth answering.
Shares are near oversold, but not there yet.

Nike stock has fallen 38% in 2026 as the sportswear giant’s turnaround drags on, but some analysts still see signs of progress.

While Nike as a viable, long-term business has encountered question marks, there is a case for a quick scalp of NKE stock options.

Nike's stock has crashed more than 75% over the past five years.

Institutional investor Soros Fund Management has fully exited its position in lululemon athletica (NasdaqGS:LULU), removing a source of prior institutional support for the stock. The move comes as sentiment on Lululemon weakens alongside broader pressure on the activewear sector, with peers such as Nike and On Holding also facing headwinds. Sector wide challenges are adding to existing concerns around Lululemon's operational performance and weighing on how investors view the stock. Consider...

Shoe Carnival differentiates from traditional shoe stores thanks to its upbeat music, open-stock layout, spin-to-win discount wheels and in-store announcer who manages time-sensitive flash sales. Until recently, the brand mainly focused on moderate-income, value-conscious family shoppers ...

UAA cuts its fiscal 2027 revenue outlook as softer demand persists, but margin gains and cost discipline preserve profit targets.

UAA's margin gains and tighter spending show better operating control, but weaker revenue and falling estimates keep the turnaround in question.

UAA's 12.3% weekly drop highlights a weaker sales outlook, while margin gains and premium products offer a potential turnaround counterweight.

Shares are on a losing streak, but income investors have a lot to be excited about.
Nike and Lululemon face challenges as both brands struggle with weaker demand, strategic shifts, and steep stock declines.

Nike stock hit a 12-year low, down 78% since 2021. Bitcoin fell half as far. See what broke the swoosh in this report.

In the latest trading session, Nike (NKE) closed at $39.09, marking a -4.02% move from the previous day.

Nike stock hit its lowest closing price since 2014 on Monday, pushing the athletic apparel retailer to last place in the Dow Jones Industrial Average. The company shaved 9.75 points off the index. Shares are down about 78% from Nike's all-time closing high of $177.
Yahoo Finance's Brooke DiPalma breaks down Nike's (NKE) stock drop to a multi-year low around $39 per share as weakness in North America, direct-to-consumer, and international segments fueling Wall Street skepticism over CEO Elliott Hill's long-term turnaround plan.

Recreational centers have long served as important resources for Black youth, offering a place to play, connect with mentors, and access academic and nutritional support in underserved communities.

NIKE (NYSE:NKE) is linked to an alleged "cookie stuffing" scheme involving e-commerce startup Phia that may have affected how affiliate sales were tracked on Nike's site. Phia, co-founded by Bill Gates' daughter, is accused of inserting tracking cookies without valid referrals, potentially distorting affiliate revenue attribution for Nike. The situation raises questions about Nike's digital security controls and the reliability of its online affiliate marketing data. For more context on the...
The only thing Nike is 'just doing' is serving up stretches of weak quarters and outlooks.

NKE's athlete-led innovation and localized strategy aim to revive consumer demand, with new products and technology supporting its reset.

Nike Inc (NYSE:NKE, XETRA:NKE) shares fell 4.3% Monday to their lowest level since September 2014, extending a decline that has now wiped out more than $200 billion in market value since the stock's 2021 record high, a drop of 78%. Soft direct-to-consumer sales and a fresh analyst downgrade...

Nike just hit a fresh 52-week low even as its wholesale numbers are actually improving, and the contradiction at the heart of that gap reveals why Wall Street analysts are split further apart on this stock than almost any other name in retail.

The EEOC said Nike has complied with its request for information connected to its probe into the company's DEI policies.

