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Company says it cannot shield customers from memory and storage chip costs – and iPhone hikes could be next

Shares of iPhone and iPad maker Apple (NASDAQ:AAPL) fell 5.2% in the afternoon session after it officially raised prices across Macs, iPads, home devices and the Vision Pro, a rare mid-cycle hike that the market read as confirmation that memory-cost inflation is squeezing its margins.

Wall Street digested a downbeat week for tech stocks.

Wall Street digested a downbeat week for tech stocks.

US stock futures wavered as Wall Street digested a downbeat week for tech stocks.

On June 25, 2026, Apple’s price hikes across Macs and iPads put investor focus on margins and consumer demand.

icron stock soared 16% on strong Q3 earnings, while Apple slipped after increasing prices of Macs and iPads.

Apple (AAPL) reached $275.15 at the closing of the latest trading day, reflecting a -6.12% change compared to its last close.

(Updates with index/price moves and geopolitical news from the first paragraph.) US equity indexe

On June 25, 2026, investors weighed fresh inflation signals and the two sides of high memory chip costs as markets diverged.

The Nasdaq reversed lower again while the Dow came off record highs. Micron soared but Apple led other tech titans lower.

Apple (NASDAQ:AAPL) became the focal point of a CNBC investment-committee debate after the company raised prices across its Mac, iPad, HomePod, and Vision Pro lines to offset surging memory and storage chip costs. The move sent the stock down 6.2% on Thursday, June 25. Now, some investors are wondering whether this marks a good entry point ... Apple Just Dropped 6%. Here’s Why Some Investors Are Buying

(Updates with market moves at the end of the day.) The Nasdaq Composite extended its losing strea

US equity indexes were mixed on Thursday after Micron Technology's (MU) better-than-expected quarter

Qualcomm is looking to move past the smartphone era.

The pre-market session on Thursday was a wall of green. Micron Technology (NASDAQ:MU) ripped 12.32% intraday to $1,177.73 after a fiscal Q3 report that redefined what an AI-cycle blowout looks like. The rest of the memory complex came along for the ride. On CNBC the same morning, Global X’s Seana Smith framed the earnings report ... Micron’s Blowout Sparked a Chip Rally, but the Smart Money Is Already Rotating Into Defense and Space

Apple is raising the prices of some MacBooks and iPads, while Microsoft is raising Xbox prices as semiconductor costs surge.

(Updates with index/price moves and geopolitical/company news from the first paragraph.) US equit

US stocks (^DJI, ^IXIC, ^GSPC) search for direction ahead of Thursday's session close, while Micron Technology (MU) holds onto gains following its massive earnings beat yesterday. Yahoo Finance Markets and Data Editor Jared Blikre takes a closer look at the day's market moves, Big Tech stocks, and how Micron's stock gains may be impacting Apple (AAPL).

Apple on Thursday announced an increase in prices for Macs and iPads, citing a memory chip shortage brought on by the artificial intelligence boom. The Cupertino, California-based company called the demand spike an “unprecedented challenge” for the consumer electronics industry.

JPMorgan Sees Modest Increase Despite Memory Cost Pressure

Evercore Says Macs And iPads Could Face Friction

MacBook, iPad and HomePod costs climb.

Since 2012, one activity has defined the management team's capital allocation policy.

Apple (AAPL) is unlikely to lose customers as a result of the iPhone maker increasing prices on its

In an AI age, there's no recourse for robotic errors.

Apple (NASDAQ:AAPL) just raised Mac and iPad prices by $100 to $300 depending on the device, and CNBC’s MacKenzie Sigalos framed the move as the first real crack in Apple’s pricing dam. “Those shares falling this morning as investors digest the company’s first real move to pass the AI memory crunch directly onto consumers,” she ... Apple Is Quietly Hiking Prices on Macs and iPads, and the iPhone Could Be Next

(Updates with latest market prices and developments.) US benchmark equity indexes were mixed intr

Apple cites "an unprecedented challenge" from the expansion of AI data centers.

Netflix stock is down 46% from last summer's peak. Here's why that discount looks like an opportunity.