Notícias

The cosmetics and skincare company's high-growth days are over.

e.l.f. Beauty recently expanded its pickle-inspired product line and executed a large-scale activation at the Minnesota State Fair, featuring a 10-foot pickle jar, branded Skyride gondolas, and product gifting as the event’s only official beauty brand sponsor. This quirky but material push into experiential marketing highlights how e.l.f. is using high-traffic cultural events to deepen brand awareness and consumer engagement. Next, we’ll explore how this large-scale state fair activation...

Amazon's 10.8% net margin and $7.7 billion free cash flow contrast sharply with e.l.f.'s 1.6% margin, but one growth rate tells a different story.

BBWI, EL and COTY offer exposure to beauty trends spanning value, innovation, fragrance and omnichannel shopping.

Growth boosts valuation multiples, but it doesn’t always last forever. Companies that cannot maintain it are often penalized with large declines in market value, a lesson ingrained in investors who lost money in tech stocks during 2022.

The beauty group's repricing rests on a profit plan it controls, while the low end of its new sales guidance is no faster than the year just ended.

The cosmetics company reported a notable insider sale amid a 17% drop in stock price over the past year.

One operates a 25-million-user logistics juggernaut; the other rides viral beauty trends. Their valuations tell starkly different stories.

e.l.f. Beauty, Inc. (NYSE:ELF)’s growth story right now has a very famous face behind it. Rhode, the skincare and makeup brand founded by Hailey Bieber, was bought by e.l.f. for $1 billion a year ago. It contributed about $160 million of the $479.4 million in sales the company posted last quarter, helping total sales climb […]

Investors need to pay close attention to ELF stock based on the movements in the options market lately.

Estee Lauder (EL) shares rallied Wednesday after the cosmetics maker bumped up its fiscal 2027 opera

Sally Beauty's Q3 earnings beat as margin gains offset weak sales, but tighter 2026 guidance keeps demand concerns in focus.

Sally Beauty looks cheap compared with its peers, but BSG weakness and slow sales growth make margin gains and e-commerce key to the buy case.

SBH's 34.3% rally is backed by digital growth and margin gains, but BSG weakness and a higher historical multiple could limit upside.

Estee Lauder (EL) is likely to provide full-year guidance in line with its preliminary expectations,

Expensive stocks typically earn their valuations through superior growth rates that other companies simply can’t match. The flip side though is that these lofty expectations make them particularly susceptible to drawdowns when market sentiment shifts.

e.l.f. Beauty stock sits at an interesting crossroads right now. The intrinsic value estimate from a Discounted Cash Flow (DCF) approach points to the shares trading at a sizeable discount, while earnings-based valuation checks and a low value score suggest the stock is not obviously cheap. Over the past 5 years, e.l.f. Beauty has delivered a total return of about 212%, which puts current valuation front and center for anyone considering the stock today. Raised longer term revenue ambitions...

e.l.f. Beauty (ELF) is back in focus after raising its fiscal 2027 net sales guidance to a range of US$1.94b to US$1.97b, up from a prior outlook of US$1.84b to US$1.87b. See our latest analysis for e.l.f. Beauty. The earnings beat and upgraded fiscal 2027 outlook sit against a mixed share price and total return picture. e.l.f. Beauty has seen strong recent momentum, with a 30 day share price return of 23.2% and a 90 day share price return of 62.04%. However, the 1 year total shareholder...

e.l.f. Beauty delivered a notably strong performance in Q2, with management attributing growth to robust brand momentum, new product launches, and targeted pricing actions. CEO Tarang Amin highlighted the benefits of a diversified portfolio and emphasized that recent innovations, such as the Main Stain Lip Marker and e.l.f. Hair, resonated with consumers. The reinvestment of tariff refunds into marketing and selective price reductions also supported unit momentum and further enhanced the company

e.l.f. Beauty (NYSE:ELF) reported first-quarter fiscal 2027 results on August 5, and the headline number is hard to ignore. Net sales grew 36% year-over-year, marking the company’s 30th consecutive quarter of net sales growth, a streak stretching back more than seven years. Management says only 6 of 516 public consumer companies tracked have matched that […]

Pre-earnings options volume in e.l.f Beauty, Inc. (NYSE:ELF) traded at 1.2x normal levels on August 5, with calls leading puts 8:7. Implied volatility suggested traders were anticipating a post-earnings price swing of roughly 11.8%, or $10.53 per share, close to the stock’s median post-earnings move of 12.9% over the past eight quarters. e.l.f Beauty, Inc. […]

ELF raises its fiscal 2027 outlook as Rhode outperforms expectations, international sales surge and global expansion adds growth runway.

ELF's faster portfolio growth, Rhode momentum and raised fiscal 2027 outlook strengthen its case, but premium valuation and core-brand softness raise execution risks.

ELF's 18.8% weekly surge is backed by Rhode growth, stronger guidance and global expansion, though core softness and a premium valuation raise execution stakes.

rhode brand drives $479M in sales as company raises full-year guidance.

Conventional wisdom would say no. But over the last 12 years, e.l.f. Beauty CEO Tarang Amin has done it, and on this week’s episode of WSJ Leadership Institute Presents: Leaders, he shares how. “Everything I know about cash flow, economic profit, how you treat people, really came from those early days building up our family business like that,” Tarang told me.

E.l.f.'s momentum should continue.

e.l.f. Beauty (NYSE:ELF) reported first-quarter fiscal 2027 net sales growth of 36%, marking its 30th consecutive quarter of sales growth, as strong performance from Rhode and international markets helped offset a decline in organic unit volumes. Chairman and Chief Executive Officer Tarang Amin sai

E.L.F. Beauty shares rally on $50 million tariff refunds and blowout Q2 earnings. Here’s how you should play ELF shares after the quarterly print.

Elf Beauty Chief Executive Officer Tarang Amin says the company is excited about expanding into hair care products. It launched a new partnership with Target in June. Amin talks about that and the latest earnings report on "Bloomberg The Close."